Bluestone PIM Blog

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        Category: Brand storytelling
        5 Examples of Great Storytelling Tactics for Boring Products
        Customer experience
        5 Examples of Great Storytelling Tactics for Boring Products

        Not every brand offers products as inherently sexy as Apple, Nintendo, or Gucci. A hammer is just a...
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        The Art of Brand Storytelling in Retail Marketing
        E-commerce Tips
        The Art of Brand Storytelling in Retail Marketing

        It was an ordinary creamer cow made of porcelain. Small, black, with a bit grumpy look. However,...
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        The Beginner’s Guide to Effective Product Storytelling
        Customer experience
        The Beginner’s Guide to Effective Product Storytelling

        Author, entrepreneur, and marketer Seth Godin once said: “Marketing is no longer about the stuff...
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