Our Story

We are a growing Nordic tech company with a global reach

The world of digital commerce is changing, and traditional solutions for PIM face major challenges to meet current and future market demands.

Being PIM enthusiasts, from day one we have developed Bluestone PIM based on a true API-first microservice architecture.

Early in 2018, Bluestone merged with WebOn, a pioneer in the Nordic e-commerce industry. The merger has strengthened Bluestone PIM with a broader competence base as well as an influx of enterprise customers. We are now more than one hundred dedicated colleagues with offices in Stockholm, Amsterdam, Palo Alto, Gdańsk, Bangkok and Tønsberg.

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" Supporting our global customers
and partners is our priority.

It leads us to always use the best tools
 to enable direct access to our expertise,
and to be as involved as
if we were in the same room. "

Einar Augedal CEO at Bluestone

Supporting our global customers and partners is our priority. It leads us to always use the best tools to enable direct access to our expertise, and to be as involved as if we were in the same room.

Bluestone Timeline
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2016

2017

2018

2020

2021

2022

Bluestone PIM product
   launch

Offices available in 5
   countries

Merges with WebOn –
   e-commerce services
   provider 
  Acquires first
   international customer

PIM implementations in
   America and Australia

AWS environment is set
   up in Singapore

Becomes a MACH
   Alliance member
Receives recognition
   from IDC, Gartner,
   and Ventana Research​

Supports the most
   recognized global
   companies with PIM
   solution

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  • 2016

    •  Bluestone PIM product launch

  • 2017

    •  Offices available in 5 countries

  • 2018

    •  Merges with WebOn – e-commerce services provider 
      Acquires first international customer

  • 2020

    •  PIM implementations in America and Australia
    •  AWS environment is set up in Singapore

  • 2021

    •  Becomes a MACH Alliance member
    •  Receives recognition from IDC, Gartner, and Ventana Research​

  • 2022

    •  Supports the most recognized global companies with PIM solution

Maintaining even 1K of products in the portfolio is a serious task. Centralizing this volume of product information is a basic capability of most PIM solutions. The unique value of Bluestone PIM, however, is the extreme flexibility in connecting new sales channels and the possibilities created by our Marketplace apps.

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