PRODUCT DATA SYNDICATION (PDS)

      Sync & distribute data fast to all channels

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      With data syndication, you can automatically tailor your product data to meet the format requirements of any channel, and publish optimized and accurate content anywhere you need from one platform.

        Schedule a 30 minutes meeting with a PIM specialist

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      Finally, all your product content in one place

      ✔  Gather, enrich, contextualize and manage product data in PIM

      ✔ Import and map data faster with the help of AI and templates

      ✔ Use internal DAM to centrally manage digital assets

      Finally, all your sales channels connected

      ✔  Experience limitless connectivity options thanks to over 500 APIs and a suite of integration apps

      ✔  Reach your customers with channel-tailored, up-to-date and relevant product content

      Benefits for everyone

      ✔  Your team — can be more productive when you eliminate superfluous work

      ✔  Your customers — get timely product content whatever the touchpoint

      ✔  Your business — saves costs, speeds up time-to-market, brings revenue faster

      Finally, all your product content
      in one place

      ✔  Gather, enrich, contextualize and manage product data in PIM
      ✔ Import and map data faster with the help of AI and templates
      ✔ Use internal DAM to centrally manage digital assets

      Finally, all your sales channels
      connected

      ✔  Experience limitless connectivity options thanks to over 500 APIs and a suite of integration apps
      ✔  Reach your customers with channel-tailored, up-to-date and relevant product content

      Benefits for everyone

      ✔  Your team — can be more productive when you eliminate superfluous work
      ✔  Your customers — get timely product content whatever the touchpoint
      ✔  Your business — saves costs, speeds up time-to-market, brings revenue faster

      Unleash the sales power of your product data across systems and channels

       Don’t lose any sales opportunities. Make product data your competitive advantage. 

      #1 success factor

      Data accuracy was rated the number one success factor for multichannel marketing campaigns

      Source: PFL and Demand Metric “The 2020 State of Multichannel Marketing Report”

      Over 7 out of 10

      73% of shoppers are omnichannel savvy – they use multiple channels during their shopping journey. 

      Source: hbr.org

      Over 229% increase

      Providing more accurate, complete, and consistent product information can increase conversion rates from 17% to 56%.

      Source: atkearney.de

      You face a challenge

      Product data was never meant to lie dormant. What would be the point of investing so much time and effort in collecting it if you could not make it available to your customers and business partners?  And preferably syndicate your product data in as many places as possible so you do not miss sales opportunities.

      The challenge is that today’s customers interact with your brand across multiple touchpoints, and managing so many channels, systems and platforms simultaneously is a complex task. You need to update data in multiple places using different interfaces and perform repetitive, tedious work. Often, content must also be enriched and localized for languages, units of measure, currencies, and product variants. 

      As if that were not enough, technology is changing rapidly and new sales channels and platforms can emerge faster than many systems can handle.

      There is a solution 

      The good news is that with Bluestone PIM MACH architecture, you can overcome all of these business challenges. 

      On the one hand, with PIM you can bring all product content together and create a single source of truth. On the other hand, with over 500 APIs and ready-to-use apps, you can connect your product content to all sales channels, including those that will appear in the future. 

      And the best part? You’ll be able to feed and sync your PIM data in a smooth and automated way to orchestrate complete, timely, and relevant product experiences. 

      Finally, your customers will be able to interact with your products through the touchpoints of their choice. This not only saves you operational costs, but also helps you achieve higher conversion rates, happier, more loyal customers, and more revenue. 

      Get unlimited product data syndication capabilities with Bluestone PIM APIs

        Customize how product data is distributed to fit your marketing strategy without compromises. 

      ✔  API-first PIM to feed data anywhere you need

      With Bluestone PIM’s API-first architecture, you get a system fully designed to maximize connectivity between other systems, platforms, sales channels, POS, and more.

      APIs, which stand for Application Programming Interfaces, allows systems to ”talk” to each other in a standardized way. Whether you use a popular commerce system like Magento or a headless CMS like Contentful - or a custom solution, Bluestone PIM APIs are able to communicate.

      ✔  Over 500 APIs are available for you

      Everything you do with product content through the Bluestone PIM user interface can also be done purely through APIs. Having such a large number of APIs gives you the freedom and flexibility to customize the data feed to the specific needs of different channels. Finally, you are able to create optimized, contextual product experiences for customers across channels. 

      Schedule a demo ›

      channel-manager

      ✔ Precise and easy to understand the API documentation

      Your team can be more productive when they have well-written documentation to help them understand the system inside and out and bring your projects to completion smoothly. Documentation of Bluestone PIM APIs in Swagger is always accessible at bluestonepim.readme.io. 

      Get in touch to access the documentation ›

      Swagger-API-documentation-example

      ✔  You are always upgraded

      Bluestone PIM is a SaaS software provided for you in the cloud. That's why it's always up to date, without additional costs or the need to involve your IT team.

       

      ✔  API first PIM to feed data anywhere you need

      With Bluestone PIM’s API-first architecture, you get a system fully designed to maximize connectivity between other systems, platforms, sales channels, POS, and more.

      APIs, which stand for Application Programming Interfaces, allow systems to ”talk” to each other in a standardized way. Whether you use a popular commerce system like Magento or a headless CMS like Contentful - or a custom solution, Bluestone PIM APIs are able to communicate.

       

      ✔  Over 500 APIs are available for you

      Everything you do with product content through the Bluestone PIM user interface can also be done purely through APIs. Having such a large number of APIs gives you the freedom and flexibility to customize the data feed to the specific needs of different channels. Finally, you are able to create optimized, contextual product experiences for customers across channels. 

      channel-manager

       

      ✔ Precise and easy to understand the API documentation

      Your team can be more productive when they have well-written documentation to help them understand the system inside and out and bring your projects to completion smoothly. Documentation of Bluestone PIM APIs in Swagger is always accessible at bluestonepim.readme.io.

      swaggerv2

      ✔  You are always upgraded

      Bluestone PIM is a SaaS software provided for you in the cloud. That's why it's always up to date, without additional costs or the need to involve your IT team.

      CUSTOMER SUCCESS STORY

      "We have integrated Bluestone PIM with an Episerver installation for Wilhelmsen Ships Service. Thanks to Bluestone PIM easy to use API interface, the integration process was smooth.

      The swagger documentation is easy to understand, and the structure of the solution is very good. We love that everything is JSON because it is easy to manage data on our end."

      Viktor Lövgren, IT Project Manager

      noaignitesmall-1

      Want to learn more about Bluestone PIM APIs?

      Schedule a live demo with a PIM expert and get your questions answered.

       

      Ready-to-use native connector apps

      Achieve your sales and marketing goals even faster with a suite of pre-built apps that let you smoothly exchange product data between systems and platforms.

      CUSTOMER SUCCESS STORY

      "After having evaluated over 40 different suppliers we believe that Bluestone, with Bluestone PIM and their commerce Apps, is the one most capable of providing the flexibility needed for our product data and business requirements."

      Viktor Lövgren, IT Project Manager

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      content

      CONTENTSTACK CONNECTOR

      Connect your Bluestone PIM product data to Contentstack and take advantage of your PIM data in a world class headless CMS (Content Management System).

      See more

      comm

      COMMERCETOOLS CONNECTOR

      Connect your Bluestone PIM product data to commercetools and take advantage of your PIM data in a world class headless CMS (Content Management System).

      See more

      mag

      MAGENTO 2 PRODUCT DATA SYNC

      Improve product information in a Magento 2 webshop with a seamless and automated sync of products, images, catalogs, relations and attributes.

      See more

      gshop

      GOOGLE SHOPPING FEED

      Reach new customers by automatically populating your Google Shopping feed with product data from Bluestone PIM. Take full advantage of Google Merchant Center.

      See more

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      ALGOLIA DATA FEED

      Build and optimize the search functionality with an Algolia-based app that supports searches in 80 languages. Provide enhanced user experience in product searches in your web interfaces.

      See more

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      NOBB CONNECTOR WITH ETIM SUPPORT

      Automatically register and update your products, including their detailed commercial and technical information to NOBB database.

      See more

      Even more ready integrations via syndication partners' apps

       Tap into hundreds of sales channels with ready-to-use partner solutions. Master all product-to-consumer information value chains across platforms, channels, and technologies. 

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      chann

      CHANNABLE CONNECTOR

      Expand your data feed and PPC management capabilities with Channable. Get access to 2500+ connections. Syndicate your product data from Bluestone PIM to your sales channels faster.

       

      pup

      PRODUCTSUP CONNECTOR

      Connect your product content from Bluestone PIM to Productsup – the world's first P2C platform. Syndicate your data faster to more channels and platform. Create engaging product experiences.

       

      wud

      WEBSHOP INTEGRATION SUITE

      Syndicate your updated and optimized product information to the leading CMS systems such as Shopify, WooCommerce, Ucommerce, Sitecore, and more.

      See more

      wud

      DIGITAL MARKETING SUITE

      Syndicate your updated and optimized product information across multiple marketplaces and digital marketing channels, such as eBay, Amazon, Facebook, Bing, Pinterest, Criteo, Wish.

      See more

      Schedule a quick demo

      Connect with our expert to see how Bluestone PIM can fit your data syndication needs.

       

      BLUESTONE PIM VS MANUAL DATA SYNDICATION

      Managing data across channels does not have to be difficult and time-consuming!

      With Bluestone PIM, you eliminate time-consuming manual tasks by using integrations and automation that make the product syndication process easy, fast, and smooth.

      Bluestone PIM product data syndication enables you to: 

      ✔  Reduce manual work for your team, e.g. manual data gathering

      ✔  Accelerate data onboarding

      ✔  Eliminate repetitive data entry in multiple channels

      ✔  Manage conveniently product data across sales channels

      ✔  Create a single, reliable, shareable source of truth for product data

      ✔  Distribute consistently accurate and rich product data

      ✔  Activate automated and continuous data feeds

      ✔  Benefit from faster time to market

      ✔  Increase sales with a superior brand and product experience

      With manual syndication of product data, you have:

      •  More workload for your team, e.g. manual data gathering

      •  Slower data onboarding

      •  Repetitive data entry in multiple channels

      •  More difficult to manage product data across multiple channels

      •  Data scattered across various files, platforms and departments

      •  High risk of product data errors and inconsistencies

      •  No automated and continuous data feeds

      •  Slower time to market

      •  High risk of lost sales due to poor brand and product experience

      Get a preview of data syndication in Bluestone PIM

      Schedule a live demo with a PIM expert

      FREQUENTLY ASKED QUESTIONS

      1 - What is product data syndication?

      Product data syndication (PDS), also known as product content syndication, is the continuous feed of product data distributed between parties (retailers, manufacturers, trading partners, and marketplaces) and to all selected channels, data pools, and sales touchpoints.

      2 - What does syndication mean in e-commerce?

      The e-commerce market is moving very fast. Retailers need to keep up with emerging omnichannel trends and shifting consumer behaviors. "Spreadsheets chaos" and the incorrect or incomplete product data it causes can dramatically impact the customer's product experience and increase the risk of abandoned shopping carts. Therefore, e-commerce companies need to ensure effective syndication of product content across all their sales platforms to deliver up-to-date and enriched high-quality product data.

      3 - What is MDM syndication?

      Master data management goes far beyond product data. It refers to the core information that is critical to all business processes. The syndication feature of MDM in product information management software enables organizations to manage master data and share its up-to-date version across the enterprise.

      4 - What is syndication in PIM?

      Product data management software allows you to synchronize product data quickly and smoothly in one place, providing a single source of truth. Automated product data syndication in PIM increases efficiency in adding new product information, facilitates analysis, and speeds time to market.

      5 - How to create rich product content?

      Rich product content is a crucial factor in providing customers with a complete pre-purchase product experience (PX). To create it, you need several pillars:

      1. Product content that engages and educates your website visitors. It includes many formats: meaningful written product descriptions, high-quality images, videos, virtual tours, manuals, and brochures with product details.

      2. Content strategy for your website including content audit, content gap analysis and SEO strategy.

      3. Detailed developed buyer personas and buyer journey to get to know your visitors better and understand what they are looking for.

      4. Technological tools such as product information management software enable collecting, enriching, and syndicating product content in one place.

      By following these steps, you can present your products to the right people at the right time. And that's the key to lead generation success.