PIM FOR BETTER CONVERSION RATES
Increase conversion rates with Bluestone PIM
Do more with product data, streamline your work and generate more revenue from your e-commerce activities. Find numerous ways PIM can help you attract more visitors and turn them into happy customers.
Increase conversion rates with Bluestone PIM
Do more with product data, streamline your work and generate more revenue from your e-commerce activities. Find numerous ways PIM can help you attract more visitors and turn them into happy customers.
Get the PDF ebook guide on how to use Bluestone PIM to improve conversion rates
Get the PDF ebook guide on how to use Bluestone PIM to improve conversion rates
Ensure accurate and complete product descriptions
Ensure accurate and complete product descriptions
Error-free and comprehensive product information is the foundation of any serious e-commerce marketing activity in today's competitive marketplace. Customers want to be informed about all aspects of your products before they click the "BUY NOW" button. With Bluestone PIM it is easier and faster to achieve this goal.
Error-free and comprehensive product information is the foundation of any serious e-commerce marketing activity in today's competitive marketplace. Customers want to be informed about all aspects of your products before they click the "BUY NOW" button. With Bluestone PIM it is easier and faster to achieve this goal.
OVER 229% INCREASE
Providing more accurate, more complete, and more consistent product information can increase conversion rates from 17 to 56%.
Source: atkearney.de
Centralize data for reliability
Centralize data for reliability
✔ Gather all your product information and create a single source of truth instead of relying on scattered, error-prone data collection processes.
✔ Conveniently import large volumes of reliable product data from manufacturers or suppliers via industry databases or business partners.
✔ Publish product information only when it is complete. Use the product completeness feature to track the progress of your data collection for each product.
Keep all product content up to date
Keep all product content up to date
✔ Connect your sales and marketing channels to Bluestone PIM and keep all data up to date. You can use ready-made Bluestone PIM and partner apps to integrate faster.
✔ Use automatic updates and syncs to quickly publish new data to multiple channels simultaneously.
Improve SEO
Improve SEO
Product information management is a key to a successful search engine presence. Bluestone PIM helps you create rich and unique content that organically attract visitors looking for products like yours.
Product information management is a key to a successful search engine presence. Bluestone PIM helps you create rich and unique content that organically attract visitors looking for products like yours.
Create better product descriptions
Create better product descriptions
✔ Use keyword-rich descriptions and search terms that are relevant to potential buyers.
✔ Include language, words, and tone of voice that are compelling to your audience.
✔ Highlight product features and benefits in product descriptions.
✔ Use the collaboration feature in Bluestone PIM to involve other team members, such as marketers, SEO specialists, etc., to contribute to content creation.
Enrich and optimize
Enrich and optimize
✔ Create media-rich product pages that search engines love with the help of Bluestone PIM Digital Asset Management (DAM).
✔ Create images adjusted for size and quality to make your product pages load faster using optimization features.
✔ Use the SEO Service app to create, store, and share SEO-friendly URLs and other related meta information with content management systems and API gateways.
Create more effective marketing campaigns
Create more effective marketing campaigns
Use your product information stored in Bluestone PIM and specialized apps to make your promotional efforts more efficient and attract new customers. By delivering more relevant sales communications, you can improve the performance of your campaigns and maximize conversion opportunities.
Use your product information stored in Bluestone PIM and specialized apps to make your promotional efforts more efficient and attract new customers. By delivering more relevant sales communications, you can improve the performance of your campaigns and maximize conversion opportunities.
Set up campaigns with dedicated apps
Set up campaigns with dedicated apps
✔ Campaign Management – Easily set up campaigns with products, customers, prices and coupon codes and display the right content on front-end channels. With this app, you can also retrieve and update campaign details.
✔ Google Shopping feed – generate a valid Google Shopping xml file that can be automatically imported directly into Google Merchant Center. Save time and deliver accurate, up-to-date product data.
✔ Voucher – Incentivize your customers with vouchers codes at every stage of the customer journey and have everything under control. Use the management panel to create single or bulk vouchers and link codes with products or entire product categories.
Manage pricing for maximum impact
Manage pricing for maximum impact
✔ Price Management – Update base prices, percentage markups, discounts, taxes, and other price changes for each product and channel.
✔ Competitor Price Monitoring – Use competitor data to make real-time pricing decisions. With this Quicklizard integration, you can perform dynamic price analysis and scan the websites of selected competitors for similar products and their prices.
DOWNLOAD FREE E-BOOK
Get more ideas how to increase conversion rates
DOWNLOAD FREE E-BOOK
Get more ideas how to increase conversion rates
Discover how you can:
• Create a better product experience
• Get to market faster than the competition
• Establish a consistent omnichannel presence
• Localize product information
• and more
Discover how you can use Bluestone PIM to:
• Create a better product experience
• Get to market faster than the competition
• Establish a consistent omnichannel presence
• Localize product information
• and more