Bluestone PIM Blog

    Category: Product experience
    5 Examples of Great Storytelling Tactics for Boring Products 5 Examples of Great Storytelling Tactics for Boring Products

    Not every brand offers products as inherently sexy as Apple, Nintendo, or Gucci. A hammer is just a...


    8 Steps to Increase and Maintain Product Information Quality 8 Steps to Increase and Maintain Product Information Quality

    In the e-commerce universe, shopping cart abandonment is one of the most important metrics. The...


    How Can B2C Use PIM to Streamline Their Go-To-Market Strategy? How Can B2C Use PIM to Streamline Their Go-To-Market Strategy?

    This guide explains why Product Information Management is crucial for B2C sellers and how your...


    What’s in Store for Marketing Teams in 2021 What’s in Store for Marketing Teams in 2021

    In 2021 COVID-19 will still affect consumer confidence and drive the way how consumers engage with...


    4 Resolutions Every eCommerce Manager Should Make in 2020 4 Resolutions Every eCommerce Manager Should Make in 2020

    Once again, the time of making New Year resolutions has begun. If you want to go beyond a mere...


    The Art and Science of Customer Experience The Art and Science of Customer Experience

    Customer experience is the new black. It builds customer loyalty and helps you drive sales for your...


    The Beginner’s Guide to Effective Product Storytelling The Beginner’s Guide to Effective Product Storytelling

    Author, entrepreneur, and marketer Seth Godin once said: “Marketing is no longer about the stuff...


    Experience Is King: The Natural Progression from PIM to PXM Experience Is King: The Natural Progression from PIM to PXM

    Here’s the awful truth – as you’re reading these words, your products are competing with the exact...