Bluestone PIM Blog

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        Zuzanna Patocka

        Zuzanna Patocka

        Zuzanna Patocka is a content writer at Bluestone PIM. In a previous life, she juggled the topics as an editor and multitasker PR specialist until the tech space won her heart. She believes empathy and in-depth research are the keys to creating good content.

        Recent posts by: Zuzanna Patocka
        Best eCommerce Books Recommended by the Bluestone PIM Team
        E-commerce Tips
        Best eCommerce Books Recommended by the Bluestone PIM Team

        The Internet is a real ocean of educational content from which you can extract valuable learning...
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        From Bland to Brilliant: How to Craft a Killer Product Description
        Customer experience
        From Bland to Brilliant: How to Craft a Killer Product Description

        As a retailer, your product description serves as a powerful tool to entice and engage your...
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        eCommerce in 2025: Hot Trends Predicted by Experts
        E-commerce Tips
        eCommerce in 2025: Hot Trends Predicted by Experts

        In the interview from 2019, our CEO, Einar Augedal, shared his view of how shopping in 2030 could...
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        Get Started with MACH Architecture: Definition, Benefits, and Strategy
        api-first
        Get Started with MACH Architecture: Definition, Benefits, and Strategy

        Customers are becoming more demanding than ever before in today's rapidly changing business...
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        6 Pivotal Benefits of AI for Retail [+ Use Cases from Top Brands]
        E-commerce Tips
        6 Pivotal Benefits of AI for Retail [+ Use Cases from Top Brands]

        Some time ago, a computer science focused on programming machines to think and act like humans,...
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        How to Evaluate Product Data Quality in 1 Hour with PIM
        PIM Best Practices
        How to Evaluate Product Data Quality in 1 Hour with PIM

        Data is eating the world. According to The Digitization of the World From Edge to Core report by...
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        6 Black Friday Marketing Tips for eCommerce Companies
        E-commerce Tips
        6 Black Friday Marketing Tips for eCommerce Companies

        The holiday sales season is coming closer, which every year starts on Friday after Thanksgiving....
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        Preparing For Sales Peaks: The Extensive Guide for Online Retailers
        E-commerce Tips
        Preparing For Sales Peaks: The Extensive Guide for Online Retailers

        By 2023, worldwide retail e-commerce sales "will total $6.169 trillion and make up a 22.3 percent...
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        How to Increase Retail Sales with PIM
        E-commerce Tips
        How to Increase Retail Sales with PIM

        In 2021, retail e-commerce sales worldwide totaled approximately 4.9 trillion U.S. dollars. This...
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        The Art of Brand Storytelling in Retail Marketing
        E-commerce Tips
        The Art of Brand Storytelling in Retail Marketing

        It was an ordinary creamer cow made of porcelain. Small, black, with a bit grumpy look. However,...
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        MACH-based PIM: The Ultimate Guide
        PIM Best Practices
        MACH-based PIM: The Ultimate Guide

        MACH technology is snowballing The combination of microservices, API-first, cloud-native, and...
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        In Stores with 'Millennials on Steroids': Generation Z Shopping Habits
        E-commerce Tips
        In Stores with 'Millennials on Steroids': Generation Z Shopping Habits

        Gen Z has already entered the job market. As the most tech-savvy generation, they are driving...
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