Maritime products & services


Global: 125 countries


2,200 port locations


Episerver CMS

Wilhelmsen Ships Service implemented Bluestone PIM due to its scalability, connectivity features, and tools for effective collaboration. It has allowed us not only to manage product-related information in an efficient and meaningful way but also to provide our customers with a great seamless experience across online, mobile and offline sales channels

Li Minting, Product Data Manager for Marine Products at Wilhelmsen Ships Service

Thanks to implementing Bluestone PIM, Wilhelmsen Ships Service:

Efficiently manages their global portfolio of products and services
Creates seamless experience across sales channels
Provides localized product information
  • Business challenges

    • Manage the product information of Wilhelmsen Ships Service, a globally operating company, with the ability to adjust to context-specific needs, such as language, currency, metric values, delivery details, or availability
    • Provide an omnichannel product experience to their clients
    • Find a flexible and scalable solution to meet current and future business demands of the world’s largest maritime services network
  • Solution

    • Implement Bluestone PIM to improve the quality of product data and provide different stakeholders of Wilhelmsen Ships Service with relevant information wherever and however they need it.
    • Enhance Bluestone PIM platform capabilities with custom-made solutions based on Wilhelmsen Ships Service’s business-specific requirements
    • Integrate with Episerver content management system using Bluestone PIM API
  • Results

    • Enhanced product catalog management, including the ability to provide context-specific product content, feed online product pages, and improve the quality of printed catalogs
    • Omnichannel efficiency - serving the convenience of Wilhelmsen Ships Service's clients by allowing them to interact with products seamlessly in every sales channel, online or offline, leaving no channel behind
    • PIM experience enriched with collaboration features and additional Apps - Web Preview, External Media Library, Category Management, and Scheduled Tasks - for more efficient workflow
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