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Business challenges
- Manage the product information of Wilhelmsen Ships Service, a globally operating company, with the ability to adjust to context-specific needs, such as language, currency, metric values, delivery details, or availability
- Provide an omnichannel product experience to their clients
- Find a flexible and scalable solution to meet current and future business demands of the world’s largest maritime services network
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Solution
- Implement Bluestone PIM to improve the quality of product data and provide different stakeholders of Wilhelmsen Ships Service with relevant information wherever and however they need it.
- Enhance Bluestone PIM platform capabilities with custom-made solutions based on Wilhelmsen Ships Service’s business-specific requirements
- Integrate with Episerver content management system using Bluestone PIM API
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Results
- Enhanced product catalog management, including the ability to provide context-specific product content, feed online product pages, and improve the quality of printed catalogs
- Omnichannel efficiency - serving the convenience of Wilhelmsen Ships Service's clients by allowing them to interact with products seamlessly in every sales channel, online or offline, leaving no channel behind
- PIM experience enriched with collaboration features and additional Apps - Web Preview, External Media Library, Category Management, and Scheduled Tasks - for more efficient workflow
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PIM for a Global Business
